Shark Princess from a K-POP fan to Superstar: Sid is a shark princess who swims out of water to achieve her dream to meet her favorite K-POP boy band. She was about to become the queen of the underwater kingdom, but one video she filmed with her friends turned her into an overnight sensation on land. Soon after, Sid is given the chance to compete in a survival talent show called Idol Piece. Always inspired by K-POP idols, Sid now begins her journey to pursue her dream of becoming an K-POP artist

Moon Shark is the very first virtual K-POP Artist of The Pinkfong Company. Through transmedia strategy, Moon Shark aims to expand its content variety from webcomics to music and short-form videos. The webcomics are now available on 12 platforms in Korea, exclusively released on LINE Manga in Japan in May 2024, and launched in the United States in September 2024. So far, Moon Shark has released 7 digital singles and 4 original soundtracks from the webcomics, with the latest song telling the story of Moon Shark’s journey from her underwater kingdom to land. Moon Shark has achieved over 980K hits on music platforms and 10 million views worldwide on YouTube.

Come and see our various cute stationery and other goods, such as keyrings, stickers and postcards, featuring Moon Shark and her friends at our booth.